This year’s will be the third Whitegold Festival, and it’s going to be bigger and better, and more present across town than ever. The Festival comes after the peak holiday season and draws hundreds into St Austell, as well as attracting local people and encouraging them to spend more time in the town on a Saturday afternoon. Together, we can turn those hundreds into thousands.

The 2018 Festival kicks off at 11am on Saturday September 29 and runs throughout the day.

If you own a local business we are asking you to think about simple ways in which you and your business can help celebrate the rich heritage of china clay and encourage Festival-goers to engage with your business in the process. We’ll fill the town with artists, artisans and craftspeople, street performers and brass bands. You need to come up something to build on the buzz: it might be a special food offering, or a Festival discount, or you might sponsor a stall in Fore Street, or even have a stall yourself.

You can become an official Whitegold Sponsor, with a sticker for your window showing your support for the Festival – and you do this without spending a great deal of money, with sponsorship levels ranging from £75 to £5,000. OR be a Level 0 supporter simply by dressing your window or coming up with a special product discount in your shop or business.

Read the details here. Or just contact Richard at