The Whitegold festival will be opened this year by one of the best known pottery designers in the UK, Emma Bridgewater. Emma will also give a talk about her work in the main Festival Hall (see map) at around 12.15.

Her presence at the festival is part of reconnection between St Austell as the home of China Clay in the UK and the home of Emma’s factory in Stoke-on-Trent, the town celebrated world wide for its potteries.

Emma is a champion of British ceramic design and production, making a significant contribution to the revitalised pottery industry in Stoke where this year they are holding an international Ceramics Biennial. St Austell also has a vision to become world famous (again) for its clay and is linking with Stoke in creating a new annual festival of ceramic art and design in the town, part of a vision for the future of St Austell as “Clay Town” led by Sir Tim Smit from the Eden Project.

Emma says:

“In my own work I have always believed that there is real beauty in making pottery that people can enjoy everyday from quality materials like British China Clay and that we should be celebrating both the raw material which we export around the world and the creative talent of British designers and makers who work with it.”