This year’s Whitegold Festival takes place in St Austell town centre on Saturday September 29.


Craft stalls

This year the Festival has grown in scope and size with craft stalls placed at a number of strategic places across the town centre. We are looking for a critical mass of participants to help us attract a discerning audience interested in purchasing individual art (there will be plenty of other things to attract this audience), but this is also a busy Saturday in a town centre where not everyone will be used to buying original art, or necessarily have the resources to do so. We therefore encourage you to think about this mix of audience and if it appropriate to your work offer pieces that are small and affordable. We will offer pitches first to artists whose work involves ceramic art or is otherwise related to ceramic materials; we will then select artists based on the quality of their craft.



On the application form we will also ask you whether you would be willing to offer a demonstration, either showing the techniques you use when making work, or even providing hands-on opportunities for people to experience the feel of wet clay (for example). We won’t be able to support many such demonstrations, but we hope these will make an appealing addition to the artist-led workshops we will also be running during the Festival. We will be able to offer a small fee for a limited number of demonstrations.  We will have a site with power and water, but this is likely to be in a different site from your stall, so you would need to arrange cover if you need these resources and are offering a demonstration. We would however encourage you to think about simple demonstrations you can do at your stall.


Apply now

Craft stall applications are now open. We will accept applications until midnight on August 24 or until all pitches are filled; we will be making selections and allocating pitches on a first-come first-served basis, so the more likely you are to be offered a place. Selections will be juried, with a number of selection meetings happening between now and July. The sooner you apply, the more likely you are to be selected.

There is NO CHARGE for participating in the Whitegold Festival as a craft artist. We will be selecting work on its artistic merit, and will prioritise work that has a connection to clay or kaolin as a material. We will however charge a £50 deposit for all pitches, fully refundable after the Festival.  Details of this will be sent to you on acceptance.



Applications are being accepted now, and will close on August 24, or when all pitches are filled which may be sooner.


St Austell Bay CIC is a Community Interest Company registered in England and Wales, company number 09646320.  We trade as St Austell Bay Economic Forum and also use the trading names 'Whitegold' and 'Whitegold Festival'.

Reg. Office: 9 Tregarne Terrace, St Austell, Cornwall, PL25 4DD | Contact: